What You Need to Know When Looking for a Marketing Leader – Tips from a Marketing Executive Search Firm
Adding new employees to your company is always a challenge – but it can be especially difficult to find the right marketing leader. Marketing leaders can make or break your company’s future. Their leadership directly influences every other part of your business. So you need to be sure you’re making the right selection.
Here’s what you need to know when you start your marketing executive search:
Get clear on what you need.
A successful hiring process starts with knowing what you need out of a marketing leader. You’ll need to create a summary overview of what the position will cover. This includes not only the day to day responsibilities, but any opportunities that might lie on the horizon. This could include opportunities to launch new projects and handle special tasks.
In addition to the details about the position, you’ll also want to include some behavioral traits that you’re looking for in a marketing leader. For example, marketing professionals in a leadership position should have managerial skills, be detail oriented, be able to work in a fast-paced environment and be self-motivated. Any of these traits should go into your needs list which will help you create an advertisement for the position.
Understand your own company culture.
Not only do you need to find the right marketing leader for your needs, but your company has to meet the needs of the marketing director as well. Even the best candidate on paper may not be a good fit for your particular company culture.
The business mentality that your staff operates under shapes the company culture. If you don’t have this clearly defined, you can start by asking a series of questions like “What is valued and rewarded in our workplace?” “What is it like to work here?” and “What kind of personalities succeed here?” Getting a clear idea on who you are will help you find the right fit.
Consider Getting Recruiting Help
Finding a marketing leader isn’t like making a hire for the mailroom. There’s a lot of thought and consideration that needs to go into hiring the right marketing talent. That’s why top companies look for marketing staffing agencies to help fill these key positions.
Marketing executive search firms know who the top people are in the field, so they’re more likely to find a fit for your company than if you tried on your own. They’ll also be able to ask important questions about your company culture and your requirements so you can find the leader who will take your company to the next level.
