With a new year brings new marketing projects and initiatives. If you are tasked with doing more with less resources, I often recommend contract marketing staffing as a way to help companies stretch their budgets even further. You can run a tighter, more competitive marketing department and complete more of your projects if you take advantage of some of the benefits of using marketing contract staffing. Here are 5 reasons why you should consider contract marketing staffing:
1) Bridge Your Budget Gaps
If your CFO is balking at the idea of adding additional full time employees, you don’t have to sacrifice your operational goals. Contract marketing staffing can help your meet organizational needs for period of 18 months or longer, bridging the gap as you develop your budget.
2) Invite a Creative Approach
Contract marketing staffing allows your team to “think outside the box” without depleting your marketing overhead dollars. Whether your goal is to bundle products or services or something more basic, such as developing pricing and promotion for wider appeal, bringing in talented contract marketers can give your team the fresh perspective and energy they need.
3) Leads, Leads, and More Leads
It doesn’t seem to matter what industry you’re in; I frequently hear from CMOs that generating customer leads is a continual challenge. One of my favorite ways to use contract marketing staffing to benefit your business is to have a marketing expert engage in a variety of lead campaigns.
4) Reduce Your Overhead
While you may pay your talented contract marketers more in terms of dollar per hour, through deployment of contract staffing, you can save the overhead expense of full-time employee benefits. What can you do with the money you will save on health insurance, retirement pensions, and vacation pay?
5) Legal Insulation
The task of hiring or firing a permanent employee is not an easy task anymore, legally or organizationally. A reputable contract marketing staffing firm insulates your business from potential costly co-employment issues.
These are just some of the reasons why our clients are planning contract marketing staff in 2013. If you are considering contract marketers for your team please contact me at [email protected].
About MarketPro: Marketing Recruitment – By Marketers for Marketers
MarketPro is the leading marketing staffing, contract marketing staffing, marketing executive search firm and marketing RPO firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent in all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
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