Marketing Sherpa recently conducted a survey of 1700 B2B marketers to discover their specific blocks to success. What was their number one obstacle? 62% of all marketers surveyed identify lack of resources in staffing, budgeting or time as the greatest barrier to their marketing success.
The historical solution to that age-old problem was to hire a consultant. But put the word “consultant” at the end of anything, and it quickly gets expensive. Yet on-demand marketing expertise is exactly what Fortune 500 and Global 2000 companies need in order to set the pace in today’s ever-changing marketplace. How do the successful ones do it with today’s restricted budgets? They do it on their own terms – with Interim Marketing Executives.
Companies outsource manufacturing and tech support to work faster, better, cheaper. Finance departments have used interim executives for years. Entire R&D efforts are purchased as companies identify new markets. Ad hoc marketing expertise is now essential is all competitive business models – Interim Marketing Executives are moving in for brief periods of time, and getting results for smart companies.
An Interim Marketing Executive is a highly skilled, independent mid- to executive-level professional, hired as needed to quickly integrate into a company and perform a specific task, project, or transition. They are especially effective when a new and impartial perspective is desired, marketing strategy is to be developed or revamped, or when a specific skill set is needed only for a few months, or years.
In light of this creative solution, smart companies have found a way to take advantage of new, competitive landscapes they would not have been able to in years past.
For example, MarketPro, a national placement firm, helped a multi-billion dollar publicly-held company accomplish just this task. By hiring just one of MarketPro’s Interim Marketing Executives, they were able to launch one of its most successful brands in China. Directly following the strategic development and launch of the brand, MarketPro’s Interim Marketing Executive quickly and seamlessly transferred this strategy and knowledge to the existing staff. The value of the Interim Executive’s service to the long-term business sustainability is unquantifiable in its magnitude.
A nimble workforce has been the goal for a decade. All decision makers have visions of highly qualified personnel switching gears on a moment’s notice and redirecting efforts to new projects seamlessly. What is just now being understood, however, is that these changes need to happen from the top down, and realistically, the best way to achieve this level of flexibility is with interim partners, perfectly paired to a businesses’ needs, and with an unrivaled depth of expertise.
Interim Marketing Executives are the way for businesses to get the talent they need when they need it, and at a price far more competitive than consulting firms. Free of internal politics, Interim Marketing Executives are utilizing their proven abilities to take savvy companies to the forefront of a new competitive edge.
About MarketPro:
MarketPro is the leading interim marketing executive and marketing executive search firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent in all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
