As a member of the Atlanta Chapter of the AMA Executive Advisory Board, I was able to participate in creating a whitepaper on the future of marketing executive search.
On the advisory board are 20 of the brightest marketing minds in Atlanta, including executives from AT&T, Google, Cox Communications, Kodak, Coca-Cola and Arby’s.
Ken Bernhardt, a panelist and marketing professor at Georgia State University did a great job of summarizing the whitepaper in recent column in the Atlanta Business Chronicle.
In the whitepaper you will find great information on:
- The changing relationship between brands and consumers.
- Increased demand for personalization.
- The changing role of marketing and the change is skillsets necessary to have a successful marketing career.
- Words of Marketing Advice for 2020.