Director of Product Marketing Executive Search | Atlanta

Filled Marketing Jobs

If you enjoy building product marketing disciplines from the ground up here’s your chance! MarketPro has partnered with a dynamic enterprise software brand based in Atlanta for a marketing executive search of a results-oriented, talented Sr. Director of Product Marketing to assist in taking our clients leading software product to the next level via product marketing. This is a once in a lifetime opportunity.

The Sr. Director of Product Marketing will be responsible for helping to create a product marketing structure and best practices and establish brand as a thought leader. He/She will be responsible for managing the product marketing plans and activities for specific product lines to establish, enhance and distinguish product placement within a competitive space.

Responsibilities:

  • Develops and implements annual business plans which provide an analysis of the competitive environment and clearly define product positioning, key issue strategies and target audiences for assigned market segments.
  • Defines go-to-market plans and establishes objectives for assigned market segments.
  • Responsible for the management of product marketing plans and activities for specific product lines to establish, enhance or distinguish product placement within the competitive arena
  • Leads the development and revision of key internal processes as they relate to product success and drives their continuous improvement
  • Develops business plans and product positioning in the marketplace
  • Oversees market research, monitors competitive activity, and identifies customer needs
  • Is a knowledge leader in multiple related markets and multiple product domains
  • Establishes pricing strategies
  • Interfaces with product management, sales, and corporate marketing to develop new products or enhance existing products
  • Play a leading role in the organization of and communication with key customer-stakeholder groups
  • Functionally or matrix manages and influences other teams including engineering and product management
  • Proven ability to lead (guide) cross-functional teams to a timely desired outcome
  • Consistently communicates and is recognized as a spokesperson for the company

Requirements:

  • Bachelor’s degree or equivalent experience required
  • MBA preferred
  • 10+ years of product marketing and product management experience
  • Successful track record in establishing product pricing, developing overall positioning, properly packaging products to launch, and promoting to internal and external constituents
  • Proven ability to develop product go-to-market strategies to launch, promote, and educate internal and external audiences
  • Experience interfacing with customers, prospects, media, analysts, and the industry
  • Proven ability to manage, monitor, allocate, and align budgets to maximize marketing efficiencies with established budget and guidelines
  • Excellent quantitative analytical and business skills, for the analysis of markets, products, competition, and market opportunity
  • Able to work in a constantly changing environment; proven ability to manage multiple direct reports and concurrent activities effectively
  • Strong interpersonal skills to foster relationships across divisions and functions

This is a full time direct hire.