Search Engine Marketing Manager - Atlanta, GA Marketing Staffing

Filled Marketing Jobs

MarketPro has partnered with a top consumer brand in Atlanta in search of a Search Engine Marketing Manager to work on a contract marketing staffing need. This role will be tasked with identifying optimization opportunities and making data-driven decisions to drive traffic and conversion. The Search Engine Marketing Manager will monitor online activity, collect data, produce reporting, provide analysis and actionable insights.

Responsibilities:

  • Analyze and provide insight on website traffic and conversion and provides weekly dashboards and ad hoc reporting for the Search Team, Marketing, Online Operations, and Management
  • Understand the key drivers of performance related to online objectives.
  • Serve as the liaison between creative and account management teams and will be responsible for optimization of programs such as:
    • PPC Advertising
    •  Social Search Retargeting Creative Optimization
    • Native Ads
    • Google Content Network Creative Optimization
    • Content Marketing programs
  • Monitor Site Activity and Search Program Performance and measures against historical data and KPI’s (Key Performance Indicators)
  • Work with account managers to create reporting, provide analytical insights and produce team deliverables
  • Research and analyze trend/performance data to identify opportunities for program improvements and enhancements
  • Discovers underperforming areas; identifies opportunities to improve overall program performance.
  • Execute daily operations and optimizations for multiple Search Team initiatives

Requirements:

  • 5+ years of marketing experience with expertise in search marketing best practices
  • In depth knowledge of current and developing search trends
  • Experience using business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google Adwords, Advanced Web Ranking suite and keyword research tools
  • Strong creative skills
  • Multi-channel marketing and/or ecommerce experience is a plus
  • Strong analytics, data analysis and data manipulation skills is a plus

This is a long-term contract role.