MarketPro has teamed up with a top Chicago-based consumer brand for the marketing executive search of a dynamic Director of Marketing Analytics. This individual must be familiar with a wide array of data analysis techniques and can leverage them to design strategic marketing solutions in line with client needs. The ideal candidate understands how to engage and support clients by aligning Strategic Analytics capabilities with their business goals.
- Lead data science initiatives focused on revenue growth and customer retention/repurchase driving improved business efficiency, campaign performance and customer LTV through customer behavior predictability, personalization, marketing attribution models etc.
- Lead the development of innovative tests and next generation insights through the use of advanced modeling techniques, and data science capabilities
- Demonstrate comprehensive experience by writing advanced SQL queries and SAS code
- Demonstrate strong understanding of marketing campaign analyses, ability to assist customer and campaign segmentation with advanced and predictive modeling
- Create a data science platform to test and experiment with techniques including advanced analytics, churn, and behavioral modeling capitalizing on new approaches to data science that can yield revenue and/or bolster customer usage
- 8+ years of professional experience in marketing analytics, strategic marketing, data sciences, business intelligence or a related Strong ability to manage large datasets using SQL, SAS, Business Intelligence tools (e.g., OBIEE, Business Objects), and Excel
- Statistical analysis and modeling experience using SAS
- Proficient in advanced predictive analytics techniques (segmentation, Marketing Mix)
- Knowledge of analytics tools and data mining such as Toad, Google Analytics and Adobe Site Catalyst, R, Rapid Miner
- Working knowledge of media mix optimization, survey analysis and forecasting
- Experience with web tracking tools like Adobe SiteCatalyst and Google Analytics
This is a full-time direct hire marketing executive search.