Director of Marketing - Atlanta, GA Marketing Executive Search

Filled Marketing Jobs

MarketPro has partnered with a leading financial services firm based in Atlanta for a marketing executive search. We are seeking digitally adept Director of Marketing who will step in as the head of marketing, devise a multichannel strategy and oversee its flawless execution.

This client is a fast-growing organization featuring a tightly-knit team of top financial investment and wealth management professionals. It needs an advanced, collaborative and high-energy leader to modernize its approach to digital and better serve its base of sophisticated customers.

Are you excited to work in a fast-paced, transparent culture where persistence is rewarded?

Responsibilities:

  • Must understand how to set overall marketing strategy for a professional services firm and successfully implement that strategy utilizing a small team, contractors and outside support as necessary
  • Lead digital marketing strategy and execution – plan development, team-building, implementation, measurement and reporting all with a focus on generating leads
    • Website
    • SEO / SEM
    • Email Marketing / CRM / Automation
    • Digital Assets – creative, video, etc.
    • Content Development and Marketing
    • Digital Channel Analytics
  • Support advisor’s personal marketing and firm marketing plans to increase quantity and quality of leads / client acquisition. Support business development with unique messaging that differentiates us from competition
  • Develop and maintain a clean database of high-value prospects and leads, and nurture them through modern CRM best practices and tools
  • Integrate web strategy with public relations and content strategies
  • Lead brand / messaging strategy to appropriately differentiate ourselves to clients in the marketplace
  • Create extraordinary customer experiences that create loyalty and referrals
  • Utilize cost effective contract staffing and other outside resources to support marketing goals.
  • Serve as primary advisor to company on matters of digital innovation, brand strategy, internal and external communication, and marketing technology acquisition
  • Design a cohesive, compelling and positive customer experience that lasts through entire buyer’s journey from online  engagement through interaction with the team
  • Collaborate closely with Leadership Team and other internal stakeholders to define and meet business goals
  • Lead project manager on all marketing related activities. Buck stops here regarding marketing execution
  • Measure and report on marketing ROI

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • MBA preferred
  • Experience marketing financial services strongly preferred
  • Experience marketing to high net worth consumers preferred
  • Strong project management skills, ability to manage multiple projects simultaneously
  • 5+ years in digital marketing, ability to build the marketing tech stack
  • 7+ years in management and leadership positions
  • Ability to think strategically
  • Ability to work confidently under deadlines and on multiple projects at the same time
  • Exceptional written communication and oral presentation skills
  • Ability to thrive under the pressure of constant change and demanding customers.
  • Strong executive presence and business acumen

This is a full-time direct hire.