Marketing Manager, Demand Gen: Atlanta Marketing Executive Search

Filled Marketing Jobs

MarketPro has partnered with a leading software brand in Atlanta for a marketing executive search of a dynamic lead generation expert. We’re looking for modern marketer who is a master of inbound marketing, digital marketing, and marketing automation, who executes effective marketing programs that consistently generate MQLs; who creates marketing promotions – including websites – that attract and convert visitors into prospects; and who tracks, measures and analyzes results every step of the way. This position will own demand and lead generation for the company.

Responsibilities:

  • Email marketing
    • Create and schedule emails.
    • Analyze and report on email campaign performance, with an eye towards improving the results from our email campaigns.
    • Work with our marketing agency to conduct A/B tests to improve email performance.
    • Review and approve emails written by our marketing agency.
    • Work with third-party lead generation partners to execute lead generation campaigns.
  • Campaign management
    • Maintain a marketing campaign calendar.
    • Communicate campaign plans and results to other stakeholders in the company.
  • Lists and segmentation
    • Manage email lists, opt-in status, and list segments.
    • Manage list growth and list hygiene.
  • Landing pages
    • Work with our marketing agency to create new landing pages.
    • Work with our marketing agency conducting A/B tests to improve landing page performance.
  • Marketing analytics
    • Analyze the performance of our campaigns and other marketing activities.
    • Contribute content for the monthly marketing report.
    • Prepare marketing updates for the sales team.
  • Events
    • Participate and assist in the preparation for tradeshows and customer events. Occasional attend tradeshows and customer events.
    • Participate and assist in the preparation for webinars.
    • Assist with month-end activities.

Requirements

  • Bachelor in Business Administration, Marketing or Journalism
  • 5+ plus years of marketing experience working in technology, software or B2B space
  • Global experience is preferred
  • Sound business management skills, excellent analytical and conceptual skills and problem solving skills are the foundation of your success to date
  • Excellent writing, editing and proof-reading skills
  • Hands-on experience with at least one of the following marketing automation platforms: Eloqua, HubSpot, Act-On, Marketo, or Pardot.
  • Hands-on experience with web content management systems and with creating landing pages on websites
  • Experience with CRM systems and with the interface between marketing automation and CRM systems (currently using Microsoft Dynamics)

This is a full time direct hire.