Digital and Social Marketing Manager - Marketing Staffing

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MarketPro has partnered with a leader in automation technologies in Atlanta, GA  in search of a contract Digital and Social Marketing Manager. We are currently seeking someone who will be in charge of building digital assets and administering various portals/systems, including the Enterprise Software website, marketing automation platform and CRM platform. In addition to global digital responsibilities, the role requires social media campaign expertise, especially using LinkedIn Sponsored Updates and In Mail effectively to increase followers, boost interest in our content, and drive leads for our products. SEO and effective use of Google AdWords is required. Ability to develop content is also desired.

Responsibilities:

  • Designing and building digital assets (emails, target lists, forms, landing pages, etc.) in order to execute marketing campaigns in collaboration with the regional field marketing teams
  • Administering Client’s Enterprise Software marketing automation platform, Eloqua (Oracle Marketing Cloud), and related apps Expert skills in lead scoring and nurturing
  • Driving SEO strategy to ensure visibility
  • Administering and updating Client’s Enterprise Software website software via Sitefinity CMS
  • Ensuring all field marketing campaigns and activities globally are logged and tracked in a diligent and timely manner, via campaign management and lead processing in Salesforce.com CRM
  • Managing the follow-up of sales/customer inquiries for Enterprise Software coming in from the web in a diligent and timely manner, by assigning them out to sales and logging them in Salesforce.com CRM
  • Tracking the performance of Client’s  Enterprise Software website software via key metrics in Google Analytics and driving initiatives for continuous improvement, such as search engine optimization (SEO)
  • Providing information, data and reports to key business owners on digital and social campaigns, web performance and lead acquisition
  • Managing the marketing team’s data strategy: in-house lists, purchased lists, online data capture, segmentation, and data cleansing initiatives

Requirements:

  • 2+ years of experience in digital marketing for a B2B IT organization
  • 1+ years of experience with the Eloqua (Oracle Marketing Cloud) marketing automation platform, with solid working knowledge of all main functions (certification desirable)
  • Solid knowledge of HTML and CSS, especially in relation to email marketing
  • Understanding of principles and tools related to email marketing and search engine optimization (SEO)
  • Experience with a CRM platform required; specifically Salesforce.com required
  • Experience working in an international environment
  • Excellent interpersonal and communication skills including:
    • Proven team player
    • Ability to converse articulately with both customers and colleagues, at all levels of the organization
    • Good writing skills
    • Fluency in verbal and written English
  • Advanced level of computer literacy in Microsoft packages
  • Educated to degree level
  • Ability to work to strict and tight deadlines whilst remaining calm under pressure in a marketing staffing capacity

This is a contract marketing staffing position.