Marketing Specialist - Atlanta Digital Marketing Staffing

MarketPro has partnered with an international travel company in Atlanta, GA in search of a contract Digital Marketing Specialist. We are currently seeking someone who will support the design, build, implementation, and on-going management of digital technology, infrastructure, and framework that serve as the foundation for delivering worldwide marketing communication. Qualified candidates will possess a strong digital marketing background, architect, and deliver customer centric marketing solutions, and the ability to establish and maintain effective relationships and partnerships with internal teams and external partners.

Responsibilities:

  • Stays current on consumer trends and needs through research and data analysis, and applying insights to the holistic digital experience.
  • Drive the evolution of push messaging for marketing initiatives through mobile, wearables, geo-location, predictive modeling, and transactional emails.
  • Drive the evolution and optimization of dynamic and live-feed content within emails.
  • Support all efforts to simplify and enhance the customer experience.
  • Partner with Customer Insights and Analytics team to analyze data on user needs, analytics, and traffic/engagement patterns to inform digital experience priorities and initiatives.
  • Define, create, and present proof-of-concept demos.
  • Think creatively and innovate.

Requirements:

  • Bachelor’s Degree in marketing, business, or communication preferred.
  • 3-5 years of relevant experience.
  • Strong communication and presentation skills, with ability to present to executive audience.
  • Ability to manage and / or collaborate with internal and external cross-functional groups.
  • Experience working directly with an Email Service Provider (ESP) is a plus.
  • Digital agency or digital consulting firm experience preferred.
  • Subject matter expertise in technologies and tools to support digital marketing media across at least 2 of the following digital channels: email, display, search, mobile and social.
  • Ability to balance multiple responsibilities and adapt to changing priorities.
  • Excellent time management, organizational and interpersonal skills.
  • A self-starting orientation within a fast-paced environment with an intense desire/drive to “make things happen”.
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This is a contracted digital marketing staffing position.