MarketPro has partnered with a top B2B technology brand in Dallas, TX for a high-level marketing recruitment. We are searching for a strong B2B marketer with a well-rounded marketing experience spanning digital, content, social, direct mail, email and much more. The Senior Manager of Integrated Marketing will be responsible for driving integrated marketing campaigns across all channels with the primary focus on generating leads.
- Lead and execute marketing strategies and lead generation programs primarily leveraging digital and online capabilities that integrate into sales enablement programs that assist in capturing new business
- Own all marketing channels (online and offline); orchestrating holistic marketing plans for initiative launches
- Develop, test and refine components of our marketing mix (lists, e-mail templates, landing pages, offers, advertising etc.) and continuously improve campaign effectiveness.
- Develop marketing campaigns that engage new customers
- Optimize content for specified audience
- Leverage latest trends and best practices in digital marketing
- Cross-channel experience – must have an in-depth understanding of cross-channel marketing, particularly in the digital space (i.e. SEO, SEM, social, content, digital media, email marketing)
- Bachelor’s degree in Marketing or related field preferred
- 7+ years of B2B marketing experience required, marketing to large enterprises preferred
- Must have marketing automation experience
- Digital leaning marketing generalist who understands how to run programs / campaigns.
- Ability to communicate effectively to large enterprises.
This is a contract-to-hire position.