Marketing Strategist - San Francisco | Marketing Staffing

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MarketPro has partnered with a major environmental organization in San Francisco, CA in search of a contract Marketing Strategist. We are currently seeking someone who would be responsible for developing the customer-facing messaging strategy and materials that support Client’s safety and reliability projects in an active marketing staffing position. This role is part of the Solutions Marketing Operations team providing direct support for the Customer Communications group.

Responsibilities:

  • Working with line-of-business operations partners, develop end-to-end communications strategy that provides impacted customers with sufficient notice, understanding and useful information about local efforts, and how these initiatives support the company’s objectives
  • Collaborate with subject matter experts in to define key messages
  • Translate strategy into clear, consistent, and effective customer talking points for Client’s representatives in the field and in Contact Centers.
  • As needed, work with Customer Insights group to plan and execute measurement plans for local outreach, to help evaluate the impact of communications on customer awareness, understanding, brand favorability, and extent to which customers would want to hear about these projects in the future
  • Develop customer-facing letters and presentations on behalf of local Customer Impact reps, to inform them of impending projects and the impact it may have on their service.
  • Researches, contributes ideas, writes, and edits content for external communication channels ensuring consistency in tone, voice, and alignment with company branding principles and strategies. Review, edit, counsel, and approve pre-written communications from other stakeholders on an ad hoc basis to ensure conformity with approved talking points, corporate style and tone and general communication best practices.
  • Leverage customer insights and best practices to develop new marketing strategies and concepts and partner with internal and external teams to execute the best ideas and optimize results. Collateral and Web Development
  • Work with internal stakeholders to define messaging requirements, budget, timing, and scopes of work for supporting collateral, including web updates, brochures, signage, advertising, and other materials that support a holistic communications strategy
  • Execute the above work based on agreed timelines and incorporate industry best practices to produce high-quality work.
  • Coordinate the review and approval of campaign materials. Significant coordination is needed among several stakeholders across the Organization to route, reconcile feedback, and gain approval on deliverables.
  • Ensure all finished materials meet the project objectives and are produced without errors, consistent with established brand guidelines, communicated to internal parties and inventoried appropriately. Budget and Project finances
  • Role is responsible for working with Client’s Business Finance and external parties to set up monitor and report on the status of project finances including Shopping Carts, POs, and accruals.
  • Ensures all finished materials are in compliance with corporate brand standards

Requirements:

  • Experience writing and producing marketing communications for enterprise organizations, whether in marketing, advertising, analyst relations, public relations and/or similar field. Ideally, this would include agency and some corporate marketing communications experience
  • Understanding of creative development project management processes: developing creative or input document, developing and adhering to work back schedules, gaining approvals, managing layout, design and production of printed and electronic marketing materials, budget management, claims and legal approvals, etc.
  • Proven ability to work with line of business partners to create strategy and define scope to ensure delivery within their budget and timeline expectations.
  • Proven record of defining strategic objectives, managing the development and delivery of marketing materials, setting metrics and measuring performance with a customer focus
  • At least 5 years of project management in marketing, advertising, print production and/or similar field.
  • Experience working in residential customer marketing and outreach.
  • Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
  • Advanced analytical and organizational skills with excellent attention to detail
  • Strong computer skills in Microsoft Word, Excel, PowerPoint and Outlook
  • Experience working in environmental or energy related fields a plus
  • Strong organizational skills, ability to prioritize and manage multiple, high-priority projects, meet deadlines, and work within stated budgets.
  • Excellent verbal and written communication skills
  • Strong desire to take initiative and ability to work well and efficiently in a fast-paced environment
  • Ability to build and maintain positive working relationships with a wide-variety of cross-functional teams and build agreement
  • Committed to customer satisfaction
  • Proven ability to foster trust and collaborative partnerships with colleagues and internal stakeholders
  • Strong analytical and organizational skills with excellent attention to detail
  • Solid decision-making skills and sound judgment

This is a contract position.