MarketPro has partnered with a top consumer brand in Atlanta, GA in search of a contract Data Scientist. We are currently seeking someone to join our client’s Online Marketing team to provide reporting and insights to enable Client online teams identify optimization opportunities and make data-driven decisions to drive traffic and conversion.
- Monitor online activity
- Collect data, produce reporting, provide analysis and actionable insights
- Discovers underperforming areas; identifies opportunities to improve overall program performance
- Researches and analyzes business trends and customer behavior data to identify opportunities for enhancements and new marketing initiatives
- Analyzes and understands the key drivers of performance related to Client’s online objectives
- Analyzes and provides insight on the Client’s website(s) traffic and conversion and provides weekly dashboards and ad hoc reporting for the Search Team, Marketing, Online Operations, and Management
- Liaison between account management teams and will be responsible for optimization of programs such as:
- Financial Consolidation
- Account Optimization
- Bachelor’s degree required
- Proven data experience and understanding
- In depth knowledge of current and developing trends
- Experience using business related tools including: Omniture/Adobe SiteCatalyst, Search Center, Google/Bing Webmaster tools, Google AdWords, Advanced Web Ranking suite and keyword research tools
- Strong analytics, data analysis and data manipulation skills
This is a contract position.