Marketing Jobs: Partner Marketing Programs Manager

Filled Marketing Jobs

MarketPro has partnered with a healthcare brand whose mission is to enrich the lives of those they serve with compassion and integrity. Headquartered in Nashville, TN, our client is looking for a Partner Marketing Programs Manager to cultivate partnerships with 3rd-party referral sources (lead aggregators). The Partner Marketing Programs Manager will be responsible for managing relationships with key accounts as well as internal stakeholders. The ideal candidate has an in-depth understanding of lead aggregator business models and their go-to-market strategies while staying up-to-date with evolving practices and aggregator growth strategies.

Responsibilities:

  • Develop strategies along with the SVP of Direct Marketing to drive occupancy growth across multiple service lines through the strategic use of referral partners.
  • Serve as the primary lead in establishing agreements/contracts with lead aggregators, monitoring terms and renewal dates; engage the SVP of Direct Marketing in contract negotiations.
  • Manage day-to-day relationships with referral partners, monitoring program performance, sharing results and recommending modifications as appropriate.
  • Integrate referral partner strategies into overall direct response stimulation plans, ensuring alignment of objectives at the market level.
  • Develop matrix for referral partners to test new approaches and go-to-market strategies that maximize effectiveness and efficiency in cost of acquisition.
  • Manage and process weekly and monthly budgets with referral partners; ensure accuracy of invoices and prepare for approval
  • Collaborate with sales and operations partners to strategically use referral partners in growth plans.
  • Monitor results of aggregators and distribute weekly scorecard.
  • Develop marketing stimulation plans, including lead, visit and move-in projections by referral partner.
  • Monitor, analyze and evaluate market trends and consumer behavior & perceptions to identify market opportunities for strategic use of referral partners.
  • Develop and share comparative value of referral partner channel vs. internal channels, including call centers and online/web
  • Monitor and respond to feedback from the field regarding referral partners; compile and distributes reports.

Requirements:

  • Bachelor’s degree from an accredited college or university, preferably with emphasis in Marketing, Advertising or Communications.
  • 6+ years of marketing experience. Two to three years of experience working with referral partners in healthcare and/or other related industries. Mastery of MS Office, including Excel, PowerPoint and Word.
  • A communications expert with superior oral and written communication skills
  • Incorporates the brand promise and positioning into strategies and messaging.
  • Excellent time management and capability to manage multiple priorities in a dynamic environment.
  • Strong analytical capability to compile, analyze and make recommendations from various sources of data, both quantitative and qualitative.