Marketing Jobs: Direct Marketing Manager - Pittsburgh, PA

Filled Marketing Jobs

MarketPro is partnering with a leading brand in Pittsburgh, PA in search of a Direct Marketing Manager. We are currently seeking a Marketing Manager with Direct Marketing and internet-marketing experience to lead our client’s marketing efforts. This individual will generate ideas, and then work with the creative team to take them from a creative concept to full implementation and execution. This position requires results driven professional with a proven record of accomplishment of translating overall business and marketing strategies into concrete goals and project plans. The ideal candidate must be a creative/innovative thinker and leader who can bring a strong entrepreneurial and business sensibility to the workplace. This unique role will allow the individual that steps into this position the ability to put their stamp and marketing creativity into action.

Responsibilities:

  • Design, implement, and facilitate marketing plan for the firm
  • Take on projects independently as well as leading and/or managing other creative resources to ensure on-time delivery for marketing projects
  • Manage and/or assist in managing the creative aspects and all other representations of our company brand from concept through completion including but not limited to; content of the company websites, marketing collateral, banner ads, and emails/newsletters
  • Responsible for overall Social Marketing and Web presence using social media and networking tools including; Blogging, Facebook, Twitter, email, YouTube etc.
  • Manage and maximize SEO across our websites
  • Grow brand awareness via positioning, branding, messaging, and communications programs
  • Assist executive team members with presentations and other creative support
  • Assist the organization in creatively promoting products and services to consumers

Requirements:

  • Experience in a direct marketing organization a must
  • Demonstrated use of analytics, metrics, and benchmarking to drive decisions
  • Experience in brand development, marketing communications, and creative promotions
  • Excellent interpersonal, organizational, writing, communications, and creative skills
  • Strong analytical skills and attention to detail
  • Self-motivated, results-driven, and team-oriented leader
  • Demonstrated success in previous roles
  • Must have SEO/SEM expertise
  • Must have CRM software experience
  • Experience with drip email marketing campaigns
  • BA/BS required in Marketing/Communications field, Master’s Degree preferred
  • Minimum of 5 years marketing experience
  • High degree of proficiency MS Office Suite, Outlook & Internet applications