Marketing Jobs: Online Advertising/Acquisition Manager

Filled Marketing Jobs

MarketPro is partnering with a top financial services firm in the Boston area for an Online Advertising/Acquisition Manager. This role is contract-to-hire. We are looking someone who brings success by being highly collaborative, flexible, and forward thinking with cross-functional teammates and agencies to strategize, develop, launch, and manage strong digital marketing programs, all the while serving as a strong marketing partner to our Client’s Business Line colleagues.

Responsibilities:

  • Provide oversight and day-to-day management of all online media/acquisition efforts for assigned business lines
  • Develop, refine, and execute online media recommendations with media, SEM/SEO and creative agencies
  • Enable and QA ad tracking
  • Provide universal ad creative and landing page production for all online media, onsite promotion, 1:1 marketing ads
  • Produce landing pages and tracking to support direct marketing and offline advertising
  • Optimize cross-agency integration to ensure alignment of creative and SEM recommendations with media buys
  • Optimize cross-discipline agency integration to ensure alignment between offline and online media buys and creative
  • Manage front-end SEO page development implementation and optimization
  • Proactively identify and build additional online advertising / acquisition opportunities for bank, i.e. new vendor offerings; create a roadmap of opportunity testing

Requirements:

  • BA or BS Degree in BA in eCommerce or Web Marketing preferred, Masters preferred
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Online advertising
  • Web analytics
  • Web site content management
  • Web project management
  • A/B split and multivariate testing
  • Interdepartmental and vendor collaboration skills
  • Business case development skills
  • Vendor exploration and management skills
  • Web marketing results reporting and analysis
  • 5+ years of experience and proven strength in e-marketing tactics