LinkedIn is more than a social networking site – it’s an incredibly powerful tool to attract the likes of employers and marketing headhunters.
An impressive LinkedIn presence is mandatory if you want to grow your career and personal brand. It can be one of the most powerful assets for professional development and new opportunities. When used properly, you can maintain a flow of intriguing marketing job opportunities coming past your radar – even if you’re not actively in need of work.
Related Video: 3 Ways to Stand Out on LinkedIn
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What Marketing Headhunters See in the Most Impressive LinkedIn Profiles
There’s no question that recruiters for marketing positions heavily rely on LinkedIn to recruit top marketing talent. It has become a central hub for employers, recruiters, and candidates to connect and engage with each other.
Do you want to create an incredibly impressive social media presence? We’ve put together some tips to ensure your LinkedIn profile is in optimal shape and stands out against the crowd:
Make It Easy to Understand
LinkedIn can be viewed as an informal resume, so it should be treated as such. The language and vocabulary you use need to be professional but easily understood by everyone. For instance, HR managers and recruiters who aren’t familiar with marketing vocabulary will have a tough time understanding your skills and experience if your profile’s flooded with marketing-related jargon.
We recommend avoiding overused jargon and buzzwords. However, you should be integrating relevant keywords so that you increase your visibility. For instance, if you’re a Brand Strategy Consultant, you’ll certainly want to focus on that as much as possible. But you’ll also want to add related skills and keywords like Branding, Brand Management, or Reputation Management depending on your experience and specialty.
Keep It Consistent
Marketing headhunters often see an inconsistency between candidates’ profiles and honest experience. You want to ensure everything you present on your LinkedIn aligns with your resume and real expertise. Otherwise, you taint your credibility and integrity.
To avoid providing information that can be misleading, make sure your LinkedIn accurately reflects your experience and skills. Refer to your job description and assess what your key responsibilities are. Your profile doesn’t have to look exactly like your resume, but it shouldn’t be far off from it.
Demonstrate Your Value
You want people to know that you’re good at what you do, don’t you? Your LinkedIn should demonstrate the impact you’ve made in previous roles and the value you can add to any organization. Proving your value should be the main priority of optimizing your LinkedIn profile.
Market yourself as a high performer and the most attractive candidate. Include quantifiable numbers, case studies, and presentations that prove success. Position your expertise to demonstrate how you can help organizations solve challenging business issues.
Don’t forget to show off your personality and make your profile engaging! Be active and social, and make sure you’re connected with relevant groups, pages, and influencers in your industry. You need to look consistent, engulfed and ingrained in your specialty and field. Engage with your community – you want to become a credible thought leader and validate the impact you have.
Don’t Give Out Too Much Information
In order to ensure your profile isn’t overwhelming, don’t feel compelled to put everything you’ve done on display. Highlight key achievements, and give enough insight into your skills and experience to demonstrate the value you can add.
Those who land on your profile on mobile won’t have a good experience scrolling through massively long paragraphs or bullet points. That’s why it’s important for your profile to be concise and easily digestible. Your profile should be an informative glimpse into the impact you can make in an organization. Make sure your information is brief and to the point, and save the bulk of it for your resume.
You additionally want to be cautious of giving away too much confidential information about your company. Competitors can easily pry and leverage information to their own advantage.
Percentages are a good way to provide quantifiable evidence while masking confidential numbers. For instance, you can say you grew lead conversion rates by 20% in the past year instead of providing the actual numbers. When you move on to the next step and talk to marketing headhunters, you can then provide more contextual data.
Yes, Visuals Matter
LinkedIn lets you add photos, videos, and media to your summary. This way, you can show real examples of your work rather than just talking about them. Simply go under ‘Add profile section’, open the ‘Intro’ tab, click the ‘+’, and scroll down to the bottom.
Whether it’s your profile picture, banner, or any rich media like videos or presentations you choose to share, make sure your profile visually speaks to your capabilities. These features, in particular, stand out considering there aren’t too many places on your profile to add graphics or images.
Recruiters for marketing jobs will develop their first impressions of you based on how your profile looks. So, it’s important to make sure every visual you include is high quality and relevant.
For example, if you’re a creative marketer, you’re likely going to showcase work samples and include a link to your portfolio. Doing so helps inject personality into your page.
Have a Third Party Review It
It can be easy to overlook minor typos or grammatical errors when you’re endlessly gazing over your profile. It never hurts to have an extra set of eyes take a look at your page and offer feedback. This can be from a mentor, a trusted peer, or even a family member.
Can they recognize your capabilities as a marketing expert? Hearing different perspectives from various people will provide some helpful recommendations to enhance your profile.
Update It Consistently
It’s easy to neglect your LinkedIn if you’re not looking for a new job. But if the time comes, it’s good to make sure you’re not scrambling to add all of the projects and jobs you’ve worked for the past three years.
Consistently assess and update your profile, especially if you’re planning to seek other opportunities. This way, it’s easier to manage so that you don’t forget important details or include any outdated information. Key features like your professional headline, summary and location should always be up to date. Doing so will increase the chances of employers and marketing headhunters finding you.
Additionally, if you’re engaged in your current job and looking for new opportunities, you want to be discreet. If you all of a sudden give your profile a complete makeover, your boss may pick it up as a signal that you are indeed open to other jobs. LinkedIn gives you the option to let recruiters know you’re open to new roles, but can’t completely guarantee that your current employer won’t find out.
There’s essentially no point in having a LinkedIn profile if you’re going to ignore and disregard those who message you. It’s a networking site at the end of the day… So network! If people are reaching out to you to make connections or introduce open roles, take the time to communicate with them. You never know how the connections you make now will impact your career down the road.
Setting goals for your LinkedIn profile can help you grow your network and improve your presence on the biggest social network for marketing professionals. Approach it as you would approach any marketing project or campaign by building a strategy and KPIs to meet.
Constantly optimizing your LinkedIn maximizes the chances of opportunities coming to you, so you don’t have to wait around when the time comes for you to seek a new position. Doing so will allow you to showcase your expertise in the best way possible and take your career to new heights like never before.