The marketing industry has never been more competitive. As in-demand as top talent is, landing the best positions requires every asset you can bring to the table. You already know how quickly things change in this industry. New techniques and best practices seem to pop up every day, meaning marketing leaders must stay on top of their game by proactively working to maintain and further their skills throughout their careers. Online digital marketing certifications are certainly one of the quickest and most effective means of acquiring and maintaining a broad, well-rounded arsenal of key marketing competencies.
As a senior marketer, you’ve got the skills, talent and experience to make it to the top of your profession, whether that be CMO, marketing director, vice president or other leadership role. The problem is you are up against a formidable array of equally experienced candidates vying for the same premium positions.
Demand for specific certifications is on the rise as employers look for them as indicators that applicants have the required skills for their specific marketing needs. Even for an experienced digital leader, marketing certifications demonstrate a commitment to continued self-improvement and a dedication to elevate the company they represent.
As a high-end marketing search firm, we at MarketPro know businesses want nothing less than the best marketers to join their organizations. That’s why every effort counts when working to set yourself apart. The question many candidates ask us is which certifications are actually worthwhile and credible. That’s why we’ve done the research for you and compiled this list of top certifications digital marketing recruiters are looking for today.
Marketing Recruitment Agency’s Top Certifications for Marketers in 2022
Update: We’ve updated this list and added key certifications that are additionally valuable in boosting your career in today’s current digital marketing landscape to ensure you’re getting the most up-to-date information.
1. Google Analytics IQ Certification
Whether you specialize in analytics or not, it’s important to understand how to measure campaign metrics and monitor KPIs to improve and scale your marketing efforts.
The Google Analytics Individual Qualification (IQ) certification demonstrates proficiency in Google Analytics and is given to those who pass the Google Analytics IQ assessment.
The 70-question exam has a passing score of 80%, and tests your knowledge of digital analytics best practices and the Google Analytics platform. The certification is valid for 12 months.
Where to get it: Learn more about Google’s Analytics Academy
2. Google Ads Certification
As an experienced marketing recruitment agency and digital marketers ourselves, we know the magnitude of Google Ads in the digital space. Whether you’re a seasoned marketing professional or jumpstarting your career, you’ve certainly become familiar with Google Ads. When used strategically, it’s extremely effective for businesses looking to boost ROI.
The Google Ads certification is a professional credential that is given to those who demonstrate basic and advanced knowledge of Google Ads. It is designed to test your knowledge of online advertising concepts like the value proposition of online advertising, campaign setup and management, measurement and optimization.
To become certified in a specific Google Ads product area, you must pass the Google Ads Fundamentals assessment and one of the additional advertising product assessments (both have passing scores of 80%). The additional assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising; they are available through Academy for Ads.
Your Google Ads certification remains valid until the product area assessment expires.
Where to get it: Start by creating an Academy for Ads account
3. HubSpot Content Marketing Certification
As a marketing recruitment agency, we agree that content is still king in today’s digital space. Content is a core pillar of digital marketing and it’s critical for all marketers to possess adept writing and communication skills.
The HubSpot Content Marketing Certification encompasses 12 modules that keep you up-to-date on the latest content marketing best practices and research. The course is great for marketers who want to truly understand the impact of content marketing and help companies boost marketing ROI.
HubSpot offers several other pieces of training and certifications through HubSpot Academy to help you become a master of your craft including inbound, email, and sales techniques. Fortunately, they’re all free so ensure you take advantage of them as these are highly recognizable and great for instilling core marketing principles.
Where to get it: HubSpot Academy
4. YouTube Certification
Video is the most effective and engaging forms of content, and knowing how to build a well-defined video content strategy is a valuable skill to have. YouTube is the second largest search engine (after Google), and being certified can greatly boost your credibility.
The YouTube Certified program is dedicated to educating all creators and users on YouTube, and providing the latest best practices and industry-level knowledge to help individuals succeed on the platform. YouTube offers three certifications covering areas of channel growth, content ownership and asset monetization.
These certifications are available for qualified YouTube and Google advertising partners. After meeting the eligibility requirements and being accepted to YouTube Certified, you can select a certification and complete the self-paced course materials. Each exam is two hours long and you must score a 75% or higher to pass. The certification is valid for 18 months.
Where to get it: YouTube
5. SEMrush Toolkit Certification
Semrush is widely regarded as one of the top marketing platforms available. It’s an all-in-one tool suite for improving online visibility and discovering marketing insights. The tools and reports help marketers working in SEO, PPC, SMM, keyword research, competitive research, PR, content marketing, marketing insights and campaign management. You can track SERP positioning, site health, backlinks and page authority … basically everything you need to optimize your site for search engines.
Make the most of the Semrush Toolkit with this course provided by a team of Semrush professionals. You’ll be guided through all the best, need-to-know features to drive better marketing results.
Where to get it: Semrush Academy
6. Hootsuite Social Marketing Certification
Hootsuite, one of the most widely-used social media management platforms, offers a variety of social media marketing training across all levels. From an introductory course to an advanced social media strategy certification, Hootsuite helps marketers develop fundamental social marketing skills to drive valuable impact and results.
The Social Marketing Certification tests your knowledge of core concepts of social media marketing and establishes your expertise as a social marketing master. Before taking the 60-question online exam to earn the certification, Hootsuite suggests taking their free social media training course.
As digital marketing recruiters, we know the impact social media has on a brand’s digital strategy is undeniable. When we look for top social marketers, we look for those who make an effort to sharpen their skills to truly stand out from the crowd. This certification does not expire.
Where to get it: Hootsuite Academy
Cost: The costs of the different social media certifications Hootsuite offers vary. Here are a few:
- Social Marketing Certification: $199
- Advanced Social Advertising Courseware and Certification: $249
- Advanced Social Media Strategy Certification: $999
7. HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification keeps you updated on the latest inbound marketing best practices. The course features seven modules covering comprehensive inbound methodology, including fundamentals of inbound, creating buyer personas and understanding the buyer’s journey.
Everyone is eligible to take the course and exam. This is a certification every marketer should have in their wheelhouse, as it is a comprehensive course that links elements of digital, content and sales.
Where to get it: HubSpot Academy
8. Meta BluePrint Certification
Source: Meta for Business
Meta BluePrint Certifications are designed to help you stand out in the job market and get the most out of Facebook Ads. In response to growing concerns over online privacy, Meta has scaled back advertising options to no longer allow targeting based on social and political affiliations, health causes, sexual orientation and/or religious practices and beliefs. Still, Facebook advertising remains highly effective for many B2C brands in the retail space for both brand awareness and lead generation.
This Meta program offers two certifications–Meta Certified Planning Professional and Meta Certified Buying Professional. These are meant for marketers who work and manage Meta Pages and advertising campaigns.
The Planning Professional will need to show expertise in planning successful campaigns on Facebook, targeting audiences for maximum impact and optimizing reach and frequency. The Buying Professional will need to demonstrate proficiency in creating and purchasing ads, managing Pages and understanding the Facebook Pixel.
Blueprint Certification is the only one formally recognized by Facebook and is the most advanced level in their Blueprint program. Your Facebook marketing skills will be tested to the fullest extent.
Where to get it: Meta BluePrint Certification
Cost: $99 – $150 for per exam
9. AMA Professional Digital Marketing Course + PCM
Source: Digital Marketing Institute
One test. Two powerful certifications. The American Marketing Association has partnered with the DMI, a world leader in professional digital marketing certification, to provide online learning and a top-tier exam. When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI, with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
The Digital Marketing Institute delivers unparalleled learning experiences with course content that is continually updated to provide cutting-edge digital marketing and soft skills. You will learn Google Ads, Analytics, Facebook Ads, content marketing, SEO and more all in one place for one price.
Where to get it: Digital Marketing Institute
10. OMCP Digital Marketing Certification
Online Marketing Certified Professional industry certifications verify digital marketing skills, education and experience. Choose from over 900 training institutes and stand out to employers and clients with verified digital marketing education and experience. This certification is awarded to professionals who have verified experience, extensive training and demonstrated knowledge of digital marketing best practices across multiple disciplines.
For experienced digital marketers, the OMCP certification verifies deeper skills, experience and education required to implement digital marketing practices as a specialist. OMCP certified professionals are in demand as subject matter experts and consultants, and are often asked to teach or lead initiatives within larger organizations.
Marketing executive search firms, like MarketPro, and businesses looking to hire top marketing talent certainly take notice of candidates who appreciate the importance of staying up-to-date with their skills. The rise of cutting-edge technologies such as AI and ML continue to gain relevance in the digital marketing industry and will unlock even greater opportunities for marketers in the months and years to come. As online customers have become more digitally sophisticated, and consequently demanding, new and improved skills will be more necessary to boost customer engagement and grow your company’s consumer base.
Where to get it: OMCP
11. Deep Learning Specialization Certification
This is another certification that sits under the scope of AI. The course, by deeplearning.ai and The NVIDIA Deep Learning Institute (DLI), was developed to teach the foundations of deep learning. Across five courses, you will learn about convolutional networks, RNNs, LSTM, Adam, Dropout, BatchNorm, Xavier/He initialization and more.
This course is best suited for marketers with some related experience and not for absolute beginners. Andrew Ng helped to create this program, so it’s a good idea to take his introductory machine learning course with Stanford University. Its end goal is to teach users how to build neural networks and lead successful machine learning projects. It will teach you how to practice these ideas in Python and TensorFlow.
Where to get it: Coursera
Cost: The course and certificate are included in Coursera subscription for $49 per month
Want to discover more courses and certifications to grow your AI expertise? Check out our full, comprehensive list of the top AI certifications in 2022!
Both marketing recruitment agencies and businesses regard marketing professionals who have recognized certifications as a bonus qualification. The rise of cutting-edge technologies like artificial intelligence is something every marketer should keep an eye on. AI and machine learning (ML) technologies are evolving more and more, and will open doors for new opportunities for marketers, meaning new skills will be needed.
You can find certification opportunities for every marketing application and every skill level with a quick Google search. The ones featured in this article represent core skills and capabilities digital marketing recruiters are looking for in top candidates. We hope you’ll check them out. Good luck!
MarketPro Inc. is the leading high-end marketing executive search firm delivering top-performing innovative marketers. As a team of former marketing professionals, we are uniquely qualified to separate A players from everyone else. Celebrating our 26th year, we are a certified woman-owned business with headquarters in Atlanta and clients nationwide. Visit us on LinkedIn.