The marketing sector is a highly penetrated industry, filled with talented marketing professionals seeking jobs that will allow them to sufficiently demonstrate their expertise. As a marketing recruitment agency, we also know businesses want nothing less than the top marketers to join their organizations.
That’s why every effort counts when working to set yourself apart in a crowded market. Taking advantage of existing marketing certifications can be used to sharpen your skill set and make you a leading candidate for that new job.
Marketing Recruitment Agency’s Top Certifications for Marketers in 2018
There may have been a few significant changes since the last time you updated your knowledge with popular certifications. To guide you in the right path, we’ve compiled a list of the top certifications digital marketing recruiters are going to look for in the new year.
Update: We’ve updated this list and added key certifications that are additionally valuable in boosting your career forward in today’s current marketing landscape to ensure you’re getting the most up-to-date information.
1. Hootsuite Social Marketing Certification
Hootsuite, one of the most widely-used social media management platforms, offers a variety of social media marketing training across all levels. From an introductory course to an advanced social advertising certification, Hootsuite helps marketers develop fundamental social marketing skills to drive valuable impact and results.
The Social Marketing Certification tests your knowledge of core concepts of social media marketing and proves your expertise as a social marketing master. Before taking the 60-question online exam to earn the certification, Hootsuite suggests taking their series of free online courses.
As digital marketing recruiters, we know the impact social media has on brands’ digital strategies is undeniable. When we look for top social marketers, we look for those that make an effort to sharpen up their skills to truly stand out from the crowd.
Therefore, taking advantage of courses that are readily available to you, such as Hootsuite’s social media training courses, is a painless way to set yourself up as the leading candidate. Best of all, once you pass the exam, the certification never expires and is yours to keep!
Where to get it: Hootsuite Academy
Cost: The cost of the three different types of social media certifications varies:
- Social Marketing Certification: $199
- Advanced Social Advertising Courseware and Certification: $249
- Advanced Social Media Strategy Certification: $999
2. Google AdWords Certification
As an experienced marketing recruitment agency and digital marketers ourselves, we know the magnitude of Google AdWords in the digital space. Whether you’re a seasoned marketing professional or jumpstarting your career, you’ve certainly become familiar with the concept of AdWords. When used strategically, it’s extremely effective for businesses that are looking to boost ROI.
The Google AdWords certification is a professional credential that is given to those that are able to demonstrate basic and advanced knowledge of AdWords, and is valid for one year.
To become AdWords certified, you must earn the Adwords certification and pass two exams. The program covers seven modules that require you to complete the Adwords Fundamentals exam as well as another area (search, display, mobile, video, or shopping advertising) to get fully certified.
Where to get it: Start by signing up for Google Partners
3. Digital Garage
Google’s Digital Garage offers free tutorials on everything digital marketing – it’s essentially a one-stop shop for becoming a proficient digital marketer. From search to video marketing, you can complete the entire online course comprised of 26 topics to earn a certification from Google and Interactive Advertising Bureau (IAB) Europe.
This program is for beginners seeking to learn the basics of digital marketing and for any marketers that want to brush up on their core marketing skills.
Marketing recruitment agencies value certifications from platforms like Google. If you’re stepping into the world of digital marketing, obtaining a certification is a great way to start.
Where to get it: Digital Garage
4. HubSpot Content Marketing Certification
As a marketing recruitment agency, we agree that content is king in today’s digital space. Content is a core pillar of effective digital marketing and it’s important for all marketers to possess writing and communication skills.
The HubSpot Content Marketing Certification recognizes marketers who create content and promote it to drive leads and customers. The course is great for content creators and covers tips for building scalable, repeatable processes and a valuable content library.
HubSpot offers several other pieces of training and certifications through HubSpot Academy to help you become a master of your craft including inbound, email, and sales techniques. Fortunately, they’re all free so ensure you take advantage of them as these are highly recognizable and great for instilling core marketing principles.
Where to get it: HubSpot Academy
5. Facebook BluePrint Certification
Facebook advertising is an incredibly effective way for brands to reach their target audiences and drive brand awareness. As digital marketing recruiters, we recognize the value that marketing professionals who are proficient in advertising on Facebook bring to the table.
This program offers two certifications – the Facebook Certified Planning Professional and the Facebook Certified Buying Professional. These certifications are meant for marketers who work and manage Facebook Pages and advertising campaigns. The Planning Professional will need to show expertise in planning successful campaigns on Facebook, targeting audiences for maximum impact, optimizing reach and frequency, along with other similar areas. The Buying Professional will need to demonstrate proficiency in certain areas including meeting and reporting ad KPIs, leveraging consumer insights, and understanding the Facebook Pixel.
Each certification is valid for one year and comprises of two exams. You may take the exams in any order, but Facebook recommends taking them in the order listed on their website. They’re administered through the Pearson VUE website.
The Blueprint Certification is the only one formally recognized by Facebook. According to Facebook, it’s the most advanced level in their Blueprint program and is designed to test your Facebook marketing skills to the fullest extent.
Where to get it: Start with Facebook BluePrint Certification
Cost: $150 for each exam
6. Google Analytics
Whether you specialize in analytics or not, it’s important to understand how to measure campaign metrics and monitor KPIs to improve marketing efforts.
The Google Analytics Individual Qualification (IQ) certification demonstrates proficiency in Google Analytics, and is given to those who are able to pass the Google Analytics IQ assessment.
The passing score is 80% and tests your knowledge of digital analytics best practices and the Google Analytics platform. The certification is valid for one year.
You must first set up an Academy for Ads account if you don’t have one in order to access the exam. Google suggests taking its Google Analytics for Beginners and Advanced Google Analytics courses to adequately prepare.
Where to get it: Start by learning about Google Analytics Individual Qualification
7. HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification is great if you want to stay updated with the latest inbound marketing best practices. The course covers 5 lessons that cover the comprehensive inbound methodology – including how to attract visitors, convert visitors into leads, close leads, and turn those customers into promoters.
Everyone is eligible to take the course and exam. This is a certification every marketer should have under their tool belt as it is a comprehensive course that links elements of digital, content and sales together.
Where to get it: HubSpot Academy
8. Bing Ads Accredited Professional (BAAP) Certification
Bing isn’t the top search engine, but is increasingly growing with its acquisition of Yahoo and integration with Microsoft digital products.
Bing’s program shows you how to get the most out of your ad spend and drive ROI from Bing Ads. It’s especially valuable if you are targeting an older audience who still uses MSN and Yahoo email services.
You can work at your own pace to take the free courses and have unlimited time to finish the accreditation exam. You must receive a score of at least 80% to pass and become a member for a year.
Where to get it: Bing Ads
9. YouTube Certification
Video is the most effective and engaging forms of content and knowing how to build a well-defined video content strategy is a valuable skill to have. YouTube is the second largest search engine, and being certified through it will greatly boost your credibility.
YouTube Certification covers best practices for channel growth and development, content ownership, and monetization to help reach success on the platform.
After meeting the eligibility requirements and being accepted to YouTube Certified, you have 90 days to review the courses and take the exam. The exam is 2 hours long and you must score a 75% or higher in order to pass. Upon passing, the certification is valid for 18 months.
Where to get it: YouTube
Both marketing recruitment agencies and businesses regard marketing professionals who have recognized certifications as a bonus qualification.
There’s undoubtedly a myriad of digital courses and certifications that are available online (and many that are free) for marketers who are looking to amplify their skills and get ahead in the constantly-evolving digital space. The ones listed above can be used as a starting guide to ensure you possess the core skills and capabilities digital marketing recruiters look for in top candidates.
Don’t fall behind – make sure you’re fully prepared for the dynamic landscape of digital marketing!