Surefire Ways for Marketers to Get a Promotion This Year

Video: the Biggest Mistakes People Make Trying to Get a Promotion, Business Insider.

There’s one sure-fire way to keep yourself on-track and focused in your marketing career: begin to plan today for a promotion in the New Year. Below are five items to check off your list to keep you on the promotion tract:

Looking the Part Is Important

You may have heard that you should “dress for the job you want, not the job you have,” and this idea is particularly important once you’ve set your promotion deadline. While I have no doubt you are dressing appropriately for your current role, the position you want might require you to make some adjustments.

For example, perhaps your office has a policy of dressing down on Fridays, and this is something you and your contemporaries look forward to. That said, you’ve noticed senior management doesn’t take advantage of this. If this sounds like your office, I’d recommend you take a page from management and abandon casual Friday, too. The visual assurance that you have picked up on, and are willing to adhere to, this unspoken policy will go a long way toward management feeling confident that you’re ready to become a part of their team.

Don’t Miss an Opportunity to Speak up

A vitally important way to impress your superiors is by exhibiting ease in multiple situations. One of the quickest ways to have this ease recognized is by speaking up at every opportunity, from your weekly staff get together to meetings with key business officials.

Perhaps you find yourself in the elevator with your CEO a few mornings a week. This is a great opportunity to get your feet wet in speaking up. Rather than simply standing face-forward and observing the control panel, I recommend taking this chance to greet him or her. I’m not asking you to be effusive– a simple “good morning,” coupled with a smile, is often enough to start getting noticed.

Demonstrate Your Ability to Lead

Few jobs these days are about working in isolation. They instead require people skills that are as strong as any technical skills you might have.

Given this, demonstrating you have the ability to lead and motivate your co-workers is a strong indicator to the people upstairs that you’re ready to be one of them. Share on Twitter

With this in mind, I strongly recommend volunteering to head a team project. Or better yet, initiate one of your own. Remain aware that your work as a leader will be silently evaluated just as much as the impact your work might have on the bottom line.

What’s the easiest way to provide motivation and inspiration for your team? Praise them. Again, I’m not asking you to be effusive. It can be as simple as saying, “good work today,” as they leave the meeting. I think, however, that you’ll be surprised at the difference this makes in their willingness to go the extra mile, and their improved performance will reflect well on you.

Don’t Hesitate to Ask for a Promotion

Not doing so means you’ll be disgruntled. There are a few first steps to asking for your promotion:

  • Make an explicit appointment to discuss your request.
  • Provide concrete examples of how you have contributed to the firm’s success.
  • Have a specific salary figure and/or title in mind.

Making requests with this in mind will help you remain relaxed throughout the conversation.

Source: The Ladders

More Tips on Marketing Career Growth

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