All posts by: Cindy Underwood

About Cindy Underwood

Cindy is Vice President of MarketPro and Membership Chair for AMA Atlanta. Email her at or connect with her on LinkedIn.

With less than two months left until the end of the calendar year, it’s time to take stock of what resources you have left. By this point most holiday planning and expenditures have already been made. Depending on how their years have gone, many marketing leaders will find themselves with a little margin left over in […]

Strategically using marketing staffing and similar marketing contingent workforce solutions can be an excellent way to wring more value from your marketing budget. But if you’re new to the concept of professional staffing and aren’t sure how to properly leverage this talent resource, it can end up costing you more than it helps. Before you commit to […]

Have you ever hired a marketer who seemed perfect during the interview process but was a flop when they actually joined your team? This happens all the time, even to experienced hiring managers and business leaders. Some professionals are better at interviewing than they are at their job, and they’re able to use their charm, professional polish […]

From pop culture to life coaching to business philosophy and more, you’ll find no shortage of platitudes advising you to “trust your instincts,” “go with your gut”, or “listen to your heart.” Those romantic ideas might work for a personal philosophy or social interaction guide, but they’re not nearly as useful when it comes to marketing […]

The career ambitions of marketers vary widely from professional to professional. Some want to jump onboard an innovative startup and help it grow from the ground up. Others have their eyes set on an office chair in a famous ad agency. However if you were to poll everyone in our industry together, perhaps the single […]

The follow-up letter is a critical part of the interview process for nearly every job in any field. But it’s perhaps doubly important for marketing applicants of any kind, from entry-level junior roles to veteran marketing executive positions. For marketers, a perfectly crafted follow-up can be almost as impactful as their interview performance itself. The Importance […]

Taking culture fit into account when hiring a new employee is not a new concept. But even organizations with incredibly sophisticated recruitment and hiring systems often neglect to apply that same filter to their flexible marketing talent: contractors, freelancers, consultants, etc. This is a potentially critical oversight. Just because someone is not a full-time employee doesn’t […]